Last updated: March 2026
Slay ("SlayDM", "we", "us") is an AI-powered shopping assistant available as an iOS app and through Instagram Direct Messages. Our AI identifies products in Instagram, TikTok, and YouTube content and provides links to purchase those products from various retailers.
iOS App: Share an Instagram Reel, TikTok video, or YouTube video to the Slay app. Our AI analyzes the content, identifies visible products, and shows you shopping links. You can also use virtual try-on to see how clothing items look on you.
Instagram DM: Send a link via Direct Message to @slaydm. Our AI processes the content and sends you a link to a results page with shopping links.
Some shopping links are affiliate links — see our Affiliate Disclosure for details.
To use the iOS app, you must create an account using Apple or Google sign-in. You must be at least 13 years old to use Slay. By creating an account, you agree to provide accurate information and are responsible for maintaining the security of your account.
Free tier: New users receive 3 free scans and 3 free virtual try-ons to experience the service. Additional try-ons can be earned through referrals.
Slay Pro: Paid subscribers get unlimited scans, up to 30 virtual try-ons per month, and access to all features. Subscriptions are available as monthly or annual plans.
The virtual try-on feature uses AI to generate images of you wearing identified products. By using this feature, you:
You can delete individual try-on images at any time. See our Privacy Policy for details.
Slay includes social features that allow you to connect with friends and share try-on looks. By using these features, you:
You can remove friends, un-share looks, or delete your account at any time.
Your scan history, saved products, and try-on images are stored on our servers linked to your account to enable access across devices. You can delete individual items within the app, or request complete data deletion by contacting us. All data is permanently deleted when you delete your account.
Product identification is performed by AI and may not always be accurate. We do not guarantee that:
Always verify product details before making a purchase.
Shopping links on our results pages may be affiliate links. This means we earn a commission if you make a purchase through them, at no extra cost to you. See our Affiliate Disclosure for full details.
By using Slay, you agree to:
We reserve the right to suspend or terminate accounts that violate these terms.
The content you share with Slay (links to public social media posts) remains the property of its original creators. We do not claim ownership of any content you share or any products identified. The Slay name, logo, and service are our intellectual property.
Slay is provided "as is" without warranties of any kind, express or implied. We are not responsible for:
To the maximum extent permitted by law, our total liability shall not exceed the amount you paid for the service in the 12 months preceding the claim.
We may update these terms at any time. Material changes will be communicated through the app or email. Continued use of the service after changes constitutes acceptance of updated terms.
You may stop using Slay and delete your account at any time. We may suspend or terminate your access if you violate these terms. Upon termination, your right to use the service ceases immediately. Active subscriptions should be canceled through your Apple ID settings.
Questions about these terms? Email us at nemanja@leaded.pro.